There is a need for collective responsibility in ensuring quality content consumption in society.
This is according to the Kenya Film and Classification Board.
“The war on content that does not meet required standards is a collective responsibility. As a regulator we can’t do it in isolation and that is why we are partnering with stakeholders such as Media Council of Kenya to sensitize society” said KFCB CEO Dr.Ezekiel Mutua.
Dr.Ezekiel Mutua says they are working closely with the Media Council of Kenya to also sensitize the society and more so parents on the need to ensure clean content for their children.
Speaking during a fundraiser cum sensitization on film content at St.Patrick’s Catholic Church Ngata in Nakuru County,Mutua noted that the festive season and COVID-19 pandemic period is a time that parents should be keen on what their children consume from the media.
“We are in the festive season and COVID-19 duration and children are at risk when it comes to films watching. But as KFCB we are working with other stakeholders to ensure clean content for our children. We are also calling on content creators to ensure clean content. It doesn’t have to be obscene to sell” said Mutua.
Dr.Mutua also raised concern over teenage pregnancies in various parts of the country.
He attributed this to corrupt social media platforms.
The Films regulator called on parents to ensure their children consume the right content and also use social media rightly.
“As KFCB and stakeholders such as the Media Council of Kenya we are working to sensitize our young people. But parents have a role to ensure their children use the social platforms in the right manner” he said.
While reiterating that not all content creators are bad but a few, Mutua called for a collective responsibility to ensure a better society.